So after months of going on short courses, months of reading about botanicals, weeks of testing products, I’ve finally started my own skincare company. I’ve done it. I’ve taken a leap of faith into something I can stand by and something I truly believe in.
The skincare curiosity all started after my firstborn. I noticed that during pregnancy, my skin changed so much in tone and feel. It was darker and it was dry. During maternity leave, I tried various products to get my skin back. I settled on just getting on with it and that my hormones would eventually balance things. As a result, I caked on the makeup. As you can imagine, my skin only got worse. Fast forward to the second pregnancy and my skin was oily and blotchy. After birth, my skin was dry and flaky. I decided to invest in an expensive quick fix - Creme de la mer moisturiser which set me back £150 for a 60ml pot. It worked within 2 weeks.
My daughter was ill with a cold thanks to my toddler son bringing home all sorts of colds and bugs every week. She was not sleeping well and waking up every hour. I decided to use some essential oils on her. I made a concoction of jojoba oil, coconut oil (which I have always used on my babies), peppermint essential oil and lavender essential oil. I used the oils on her after her bath and she slept right through the night. From then on, I decided to start using lavender mixed with coconut oil and I found that each time I used this mixture of oils on her, she slept through the night. Imagine an 8 week old baby sleeping from 9pm until 7am. I am not saying it’ll work on every newborn but if the claims about lavender are true and I am testament to that, give it a go.
From then on, I started becoming more curious about oils on my own skin. I looked up the ingredients of the La Mer moisturiser and realised that it contained minerals which aren’t good for your skin. I started researching and just like that enrolled on a course about natural beauty products. I became more and fascinated by clean and natural ingredients, widely researched and used all over the world. For example, Açai is well known in Brazil and is good for weight loss and cellulite busting. Ginseng is used in South Korea and it is so good for energy levels and clearing up skin. Turmeric is used by Indian woman as a paste under eyes to lighten the dark skin on eye bags.
I decided to concentrate on the ingredients used in different countries and voila, Cult Beauty began! It is still a very young company and I am learning every day.
Every company must have a mission and I have one. I am all about natural ingredients and sustainability. Green beauty is definitely important to me. Not only should your skincare do the job but it should be environmentally friendly so my company is promising to stay plastic-free and save the trees. So firstly, the products have been tested on friends and family with various skin types. The lids and tops of my bottles and jars are the only plastic items you will find. The packaging is made out of glass and I am using cheesecloth instead of boxes to wrap the products. The cloth can be used as a face cloth or flannel. Everything is handmade and I am taking particular care in how I make these products. I promise to never offer a product that I don’t believe in myself.
I hope you all enjoy the products.